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Hot and Cold Cereal - US - September 2017

Hot and Cold Cereal - US - September 2017

"As more consumers prioritize quick, healthy, portable breakfast foods that keep them full and energized, the cereal category continues to decline. Still, cereal remains a huge category with near-universal penetration. The key to reinvigorating the cereal category may lie less in trying to fix its inherent shortcomings than leveraging its strongest asset: great taste."

- John Owen, Sr. Analyst, Food and Drink

This report looks at the following areas:

Steady declines continue for cereal category
Despite declining sales, cereal incidence remains high
Breakfast remains a foundation

TOC available on request

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