Hot and Cold Cereal - US - September 2017
"As more consumers prioritize quick, healthy, portable breakfast foods that keep them full and energized, the cereal category continues to decline. Still, cereal remains a huge category with near-universal penetration. The key to reinvigorating the cereal category may lie less in trying to fix its inherent shortcomings than leveraging its strongest asset: great taste."
- John Owen, Sr. Analyst, Food and Drink
This report looks at the following areas:
Steady declines continue for cereal category
Despite declining sales, cereal incidence remains high
Breakfast remains a foundation