The hot and cold cereals market continues to see sales declines similar to recent years, mostly driven by the cold cereal segment, with many consumers believing offerings are too processed and not convenient enough. The only growth occurring is in hot cereal, albeit from a small base. To grow the category, manufacturers will need to focus on developing more natural, better-for-you offerings that can be prepared and consumed easily on the go.
This report looks at the following areas:
Real sustenance needed Convenience is key Nostalgic nourishment