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Homestays - International - August 2015

Homestays - International - August 2015

“The attraction of homestays is multifaceted and includes price, cultural immersion and the ability to experience a destination as a local. Although the big Web-based distribution platforms like Airbnb have great growth potential, it is unlikely that they will take business away from the established operators in the more traditional areas of homestay like student exchanges, since the needs of the customer base of the latter are quite different. Finally, there is great potential to make use of the homestay concept to temporarily increase lodging capacity in destinations hosting major events.”

- Jessica Kelly, Senior Tourism Analyst

This report looks at the following areas:

How can homestays be defined and what distinguishes them from other forms of tourism rental accommodation?
What are the various types of homestays?
What are the typical profiles of homestay guests and hosts?
What firms/organisations are the key players in the sector?


INTRODUCTION
DEFINING HOMESTAYS
COMPARISON WITH OTHER TYPES OF ACCOMMODATION
ECOLOGICAL AND SUSTAINABLE
DATA SOURCES
OVERVIEW
TOURISM ARRIVALS
Figure 1: Trend in tourism arrivals* in selected countries, 2012-18
OUTLOOK FOR SPENDING ON TRAVEL AND TOURISM
Figure 2: Trend in real* spending on travel & tourism worldwide, 2014-25
Figure 3: Trend in real* domestic spending on travel & tourism by top 10 countries, 2014-25
Figure 4: Trend in real* incoming receipts by top 10 countries, 2014-25
HOMESTAYS: MARKET SIZE AND GROWTH
PROFILE OF THE HOMESTAY TRAVELLER
Figure 5: Homestay guests by age segment, 2014
SOURCE MARKETS
Figure 6: Source markets of Homestay.com’s bookings, 2014
Top 10 cities
Figure 7: Top 10 destinations by number of bookings, 2014
Price
Figure 8: Average price per night for the top 10 global city destinations on Homestay.com in 2014
US market for homestays
Figure 9: Top US cities booked overall & by US residents, 2014
Travel motivation
Figure 10: Travel motivation of homestay guests, 2014
Figure 11: Why do guests book homestays?, 2014
Characteristics of homestay accommodation
Pets
Figure 12: Top 5 pet-friendly destinations by the proportion of hosts having pets, 2014
LANGUAGE ACQUISITION AND CULTURAL IMMERSION
AUSTRALIA
Australian Homestay Network (AHN)
Figure 13: Weekly fees for homestays by Australian region in Australian Dollars, 2013
GERMANY
UK
Britannia Student Services
Britannia’s homestays
Classification and locations
Figure 14: Britannia Student Services’ weekly fees by type & class of homestay accommodation, 2015
US
Universal Student Housing (USH)
Example of homestay costs
Figure 15: USH’s homestay* offering for foreign students attending UCLA (US$), 2015
Airport pickup service
Figure 16: USH’s airport pickup service* for foreign students attending UCLA (US$), 2015
Matching service
Student exchanges
AFS
Student Exchange Australia New Zealand Ltd
Semester and year exchange programmes
Gap-year/school-leaver programmes
Figure 17: Student Exchange Australia New Zealand’s destinations & criteria by type of programme, 2015
Programmes for 18- to 30-year-olds
COUNTRIES USING HOMESTAYS TO PROMOTE TOURISM
BHUTAN
CANADA
Francophone homestays in the Yukon
Client profile
Price considerations
Accommodation requirements
Travel organisation
INDIA
Homestays in Coorg
Figure 18: Coorghomestays.com’s grading scheme, 2015
CoorgHomestay examples
MALAYSIA
Over 3,500 homestays
Figure 19: Malaysia's official homestay network, 31 December 2014
Activities and attractions
PERU
Host Family Peru
Prices
Figure 20: Host Family Peru prices* for homestay accommodation, 2015
Spanish courses
Figure 21: Cost of Spanish courses organised by Host Family Peru, 2015
DISTRIBUTION
HOMESTAY.COM
A broader target market
Hosts
Figure 22: Age range of Homestay.com hosts, 2015
Do the same thing with homestays as with hostels
Venture funding raised
An experienced team
Video chat facility launched
Linking guests and hosts
Homestay.com’s first international brand campaign
Competition?
Promotional strategy and outlook
Outlook
WHAT NEXT?
SECTOR TO BECOME MORE SEGMENTED
TOWARDS A CLASSIFICATION SYSTEM?
‘POP-UP’ HOMESTAYS
World Meeting of Families 2015 in Philadelphia
INDEX TO TRAVEL & TOURISM ANALYST
Index grouped by geographic area
INDEX TO TTI DESTINATION REPORTS
Country reports
City reports
SPECIAL REPORTS INDEX
2003
2004
2005
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2007
2008
2009
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2012
2013
2014
2015

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