Home Retailing - China - December 2018

Home Retailing - China - December 2018

“Consumers in China are more willing to decorate and upgrade their home. They have become more generous on budget and are seeking a balance of functions and styles. The demands of the home retail market will shift from renovating new housing property to upgrading ‘old’ ones. It will be crucial for retailers/brands to act with strategies such as streamlining the distribution, making the products multifunctional and multi-scaling the business to win over more market share.”

– Jaslien Chen, Senior Analyst

This report examines the following issues:

Retailers need to be more approachable online and offline
Consumers care more for lifestyle brought by brands than prices
Extra functions on home retail products will become essential

TOC available on request

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