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Home Laundry Products - US - August 2018

Home Laundry Products - US - August 2018

"The home laundry products market is estimated to grow. While detergent dominates the market, the wide array of features and innovations offered in the laundry care segment largely contributed to category growth. Offering products that effectively, yet safely, clean all fabric types could be an opportunity for brands to post stronger gains."

- Olivia Guinaugh, Home & Personal Care Analyst

This Report looks at the following areas:

Declining ownership of washing and drying machines can challenge market
Older adults take routine-driven approach to shopping
Laundry behaviors limit the need for starch and sizing products
Parents are prime target for laundry products
Scented features continue to be key, especially for younger adults
Positive perceptions toward specialized products could boost sales


TOC available on request

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