Holiday Planning and Booking Process - UK - May 2018
“There are growing opportunities for brands around convenience and capturing the ‘full traveller journey’. Consumers require tools that save them research time and cut through the complexity of the online world. They seek trusted one-stop shops, online and offline, where they can make all their arrangements quickly and easily.”
– John Worthington, Senior Analyst
This report examines the following issues:
Mobile booking reaches a tipping point amongst younger travellers
Time to charge?
TV & film opportunities