Holiday Car Hire - UK - June 2018
“Holidaymakers are highly cautious when dealing with car hire companies – many worry about the possibility of hidden/additional costs. However, technological innovation is creating some exciting developments in this mature market, and brands will need to move towards a more transparent, customer-friendly way of operating.”
– Fergal McGivney, Senior Travel Analyst
This report looks at the following areas:
Electric cars appeal to younger generations
How much of a threat is Uber to rental firms?
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