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Holiday Car Hire - UK - June 2016

Holiday Car Hire - UK - June 2016

“This mature market is dominated by a relatively small number of well established companies with little apparent brand differentiation, and could benefit from an injection of competition and excitement generated by a new disruptive business model – an ‘Airbnb of car hire’ perhaps.”

– John Worthington, Senior Analyst

This report looks at the following areas:

Holiday car hire can position itself at the heart of the authenticity trend
Car hire brands can create an independent alternative to the growing escorted tour market
Boutique, P2P and green branding all likely to appeal to the Millennial traveller


TOC available on request

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