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Holiday Booking Process - China - July 2018

Holiday Booking Process - China - July 2018

“Chinese travellers are increasingly mature on holiday planning and booking – most of them take main responsibility and book increasingly early. To deal with such changes, official selling channels need to know them better and promote early, accommodations could seek for playing a more important role in the whole holiday experience and offline channels could borrow concepts from ‘new retail’.”

– Yihe Huang, Research Analyst

This report looks at the following areas:

Official selling channels compete but also collaborate with booking agencies
Reach traveller early but never overlook impulsive holidays
Accommodations offer beyond stays
What could ‘back to offline’ strategy learn from ‘new retail’ concept

TOC available on request

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