Holiday Beauty - UK - November 2017
“NPD in the holiday beauty sector largely focuses on convenience, with travel-sized products and on-the-go claims. However, with the majority of people choosing not to buy beauty products specifically for use on holidays there is a perceived lack of need in the sector. NPD in products by holiday type as well as widening the claims landscape to include claims such as anti-pollution could encourage people to buy beauty products specifically for their holidays.”
– Roshida Khanom, Associate Director BPC
This Report looks at the following areas:
Holiday beauty; what’s the point?
Beauty routines are considered time-consuming
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