Hobbies and Interests - UK - February 2018

Hobbies and Interests - UK - February 2018

“UK consumers’ favourite hobbies are those which involve minimal outlay such as reading, listening to music and baking/cooking. As consumers are choosing to save, more costly activities may be deemed less affordable. The influence that online content is having on consumers, especially Millennials, cannot be ignored. These online influencers will continue to be a source of both advice for Brits and advertising spend for brands.”

– Helen Fricker, Senior Leisure Analyst

This report examines the following issues:
The rise of social media influentials
The threat of smartphones to traditional photography