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Hispanics and Social Media - US - May 2018

Hispanics and Social Media - US - May 2018

"Hispanics – due to their youth – are engaged social media users. They find in social media a group of connections/friends who share their personal interests despite having diverse cultural backgrounds, political views, and religious interests. As social media provides Hispanics with a way to find information that is useful and gives them social currency, it also provides brands with a platform to interact with users and learn about them. Since Hispanics use a variety of social media sites and other content sources, the challenge is not only to reach them but also to find ways to stand out in the process."

-Juan Ruiz, Director of Hispanic Insights

This Report looks at the following areas:

Facebook and YouTube get the most attention
There is no social media saturation yet
Standing out by posting unexpected content
Experimenting and being creative
Getting to relevance

TOC available on request

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