Hispanics and Shopping for Groceries - US - October 2017
"In an increasingly competitive landscape, value-oriented Hispanics shop at a variety of store types in any given week. As each grocery retailer defends its turf, the challenge is to keep shoppers in the store longer and make them notice categories they typically associate with other stores. Creating product-store-value associations is important as growth will happen only if share is taken from somewhere else."
- Juan Ruiz, Director of Hispanic Insights
This Report discusses the following key topics:
Hispanics make multiple weekly shopping trips
A crowded landscape
Reinforcing and breaking habits