Hispanics' News Consumption - US - April 2017
Hispanics enjoy following the news. However, since Hispanics’ lives tend to orbit around content consumption and the competitive landscape is becoming increasingly fragmented due to the internet, news providers need to find ways to stand out and appeal to Hispanic consumers. Gaining and maintaining their trust is key.
This report examines the following areas:
Television tops, but the internet is reshaping the way Hispanics consume news
For local news, Spanish-dominant Hispanics rely on Spanish-language networks