Hispanics and the Car Purchasing Process - US - June 2016
Hispanics are more likely than the average to plan on buying a car in the next three years. As they go through the car buying process, Hispanics show some flexibility in terms of the makes and models they want, particularly when they intend to purchase a used car. Hispanics are pragmatic car buyers, who are not always impressed by features they don’t feel they need. While their primary source of information when researching is the internet, it doesn’t diminish the role of dealerships in any way, as test-drives are critical and first impressions and the quality of service still matter.
This report examines the following areas:
Hispanics show higher purchase intent
Hispanics’ budget for vehicles strongly correlated to household income
Most Hispanics do their research online, then test live
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