Hispanics and Beauty Products - US - July 2016
Hispanic women over index for use of most beauty product categories. However, brands face challenges growing their share; Hispanic women tend to be young, value oriented, and their willingness to experiment and try new products makes achieving brand loyalty difficult. As brands aim to connect with Hispanic women and become part of their consideration set, it is not easy to stand out in a market that offers so many options.
This report examines the following areas:
As Hispanic women get older, their engagement with beauty products decreases
Brand loyalty can be evasive
The importance of in-store presence
Bicultural Hispanic women reacting to both English and Spanish-language ads
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