Hispanics and the Banking Experience - US - March 2019

Hispanics and the Banking Experience - US - March 2019

"As payment cards and banking apps are becoming the main ways in which Hispanics interact with their banks, the nature of customer touchpoints are shifting away from bank branches. For banks to drive longer-term loyalty, it is important they find ways to generate a desire for in-person conversations to gain insights into Hispanics’ needs and provide some guidance to help solidify relationships, as well as cross-sell products." - Juan Ruiz, Director of Hispanic Insights

This report looks at the following opportunities:

Engaging the least engaged
Using payment cards as touch point triggers
Leveraging mobile apps

TOC available on request

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