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Hispanics' Attitudes Toward Advertising - US - November 2016

Hispanics' Attitudes Toward Advertising - US - November 2016

"Hispanics consume media content using a variety of devices. They expect advertising to be entertaining, as they prefer ads that are engaging and tell a story. This creates a challenge for advertisers, as they may have more success resonating with Hispanics if they can fit their narratives into that context. In any situation, advertisers seem to have a very small window of opportunity to engage Hispanics and make a case for their brands. "

- Juan Ruiz, Director of Hispanic Insights

This Report discusses the following key topics:

Hispanics see online ads as disruptive
If ads are not relevant, they become a liability 
Recommendations trump advertisements


TOC available on request

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