Hispanics' Attitudes Toward Advertising - US - November 2016
"Hispanics consume media content using a variety of devices. They expect advertising to be entertaining, as they prefer ads that are engaging and tell a story. This creates a challenge for advertisers, as they may have more success resonating with Hispanics if they can fit their narratives into that context. In any situation, advertisers seem to have a very small window of opportunity to engage Hispanics and make a case for their brands. "
- Juan Ruiz, Director of Hispanic Insights
This Report discusses the following key topics:
Hispanics see online ads as disruptive
If ads are not relevant, they become a liability
Recommendations trump advertisements