Hispanics' Attitudes Toward Advertising - US - April 2019
"The fast-growing US Hispanic population has reached 59.9 million and counting, or just over 18% of US consumers. With this group expected to increase significantly in both number and buying power in the years to come, it’s a critical audience for marketers to reach. Still, like the average consumer, Hispanics are bombarded with ads on many fronts. Relevance and honest creativity can enable brands to connect with them."
- Juan Ruiz, Director of Hispanic Insights
This report looks at the following areas:
People are bombarded with ads; Hispanics are no exception
Digital is eroding patience
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