Hispanics and American Culture and Identity - US - January 2018
"Hispanics will continue to gravitate toward biculturalism. Communications technology such as social media allows US Hispanics to stay connected with family members in other countries. Meanwhile, the sizable and relatively young market creates opportunities in the US for Hispanics to keep their culture alive through daily interactions. Hispanic moms’ will to instill Hispanic values and traditions is yet another factor driving biculturalism."
- Juan Ruiz, Director of Hispanic Insights
This Report looks at the following areas:
Hispanics are not a homogeneous group
For Hispanics, it’s all about family
Spanish is not going away, but it is making things complicated