Hispanics and Alcoholic Beverages - US - December 2016
"Hispanics’ expenditures on alcoholic beverages have experienced significant growth over the past five years due to improving economic conditions that allow for increasing expenditures on discretionary items. Despite this, Hispanics’ share of expenditures on alcoholic beverages under index relative to Hispanics’ share of the US population, in part because Hispanics gravitate toward consuming products they are familiar with such as beer and tequila, and lag for the rest. As Hispanics gradually become more sophisticated consumers due to acculturation, the Hispanic market offers a significant upside potential to brands willing to connect with them."
Juan Ruiz, Director of Hispanic Insights
This report looks at the following areas:
Hispanics' consumption of alcoholic beverages is below average
Not all alcoholic beverages are seen equally
Fun trumps taste
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