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Marketing to Hispanic Millennials - US - June 2018

Marketing to Hispanic Millennials - US - June 2018

"The Hispanic Millennial generation accounts for the largest share of the Hispanic population. Due to their significant influence on older and younger Hispanics, understanding Hispanic Millennials provide hints about the future direction of the Hispanic market as a whole.

- Juan Ruiz, Director of Hispanic Insights

This Report looks at the following areas:

Hispanic Millennials make a positive balance of their lives so far
Hispanic Millennials’ lives are not worry-free
Innovating beyond the idea of family
Making Hispanic Millennials the heroes of their stories
Using social media to increase awareness

TOC available on request

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