Healthy Lifestyles - Healthy Ageing - Ireland - September 2018

Healthy Lifestyles - Healthy Ageing - Ireland - September 2018

“The appearance of wrinkles is one of the most common signs of ageing and Irish consumers, particularly women, are turning to anti-wrinkle cream to revitalise their skin. However, as the majority of consumers agree that a lot of anti-ageing products oversell their effectiveness, ‘positive ageing’ messaging that emphasises healthy skin rather than turning back the clock will help brands to better align what their anti-ageing products can deliver with consumers’ expectations.”

– James Wilson, Research Analyst

This Report looks at the following areas:

Physical health – Including an examination of both diet and exercise/activities undertaken, as well as looking at motivations that lead to a healthy lifestyle. This Report places a focus on sugar when examining Irish consumers’ diets and looks at how they maintain a healthy lifestyle.
Mental health – This looks at the state of positive wellbeing with respect to how consumers feel, and how they cope with how they feel. The scope of mental health, which focuses on issues consumers face later in life, includes, but is not limited to, depression, dementia, retirement and loneliness.
Financial health – As financial health can act as a trigger for mental health issues such as stress, this Report will examine the current state of Irish consumers’ finances, with a focus on older consumers’ finances, and the steps that they could take to improve their financial health.

TOC available on request

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