Healthy Dining Trends - US - March 2018
"Consumers are no longer satisfied by the basics when it comes to ordering a healthy dish at a restaurant; unique, flavor-driven dishes are becoming the norm. Highlighting ingredient quality gives even indulgent dishes, like pizza and burgers, a halo of health. Younger consumers are being impacted by this trend and they are finding it increasingly difficult to identify healthy items on a menu, compared to older generations. This is leading more food and beverages to feature specific functional benefits that can clearly guide consumers toward healthy eating decisions that fit their lifestyle."
- Diana Kelter, Foodservice Analyst
This Report looks at the following areas:
Cost is a leading barrier for eating healthy food
iGens have a blurred view of health
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