Health Supplements - China - November 2018
“Parents have the intention to purchase health supplements for their children, especially probiotic supplements. Brands should develop a professional and international brand image to earn consumers’ trust, particularly since e-commerce is emerging. Enhancing product options and innovations is also important to attract consumers.”
– Vicky Zhou, Research Analyst
This report looks at the following areas:
Opportunity for probiotic supplements
The importance of online channels
How can offline channels maintain consumers?