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Health Supplements - China - November 2017

Health Supplements - China - November 2017

“Growth in the health supplements market in China shows real promise, as health has never been more important to consumers. Consumers start to take supplements as a preventive measure, resulting in higher usage frequency. When introducing imported products, brands and companies should know more about Chinese consumers’ unique needs and expectations.”

– Cheryl Ni, Research Analyst: Food & Drink

This report looks at the following areas:

Relevant claims and intriguing forms of beauty supplements tailor-made for Chinese consumers
Potential of de-stressing supplements
Creating active image of seniors and using more common ingredients

TOC available on request

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