Marketing Health to Millennials - US - May 2018
The Millennial generation is aged 24-41 in 2018, with many in the midst of major life milestones. As this generation balances a busy lifestyle they focus on the small steps they can take to manage their wellbeing. For Millennials, health and wellness is essentially a means to looking better and feeling good. In order to appeal to a Millennial target, health care brands will need to feature digital tools and a holistic approach to care to join Millennials on their emerging health care journey. Millennials have positive perceptions of their wellness, are gaining confidence in their ability to manage it, and yet aren’t defined by it.
This report looks at the following issues:
An absence of health issues minimizes the need for remedies
Wellness is not representing the diversity of the Millennial generation