Health and Fitness Clubs - UK - July 2018
“Operators need to embrace technology but remember that this is no substitute for personal interaction. Personal trainers and gym staff are a brand’s strongest asset. Affordability of personal training can be addressed, while using online channels to build rapport with customers can help overcome barriers to interaction.”
– Helen Fricker, Associate Director - Leisure
This report looks at the following areas:
How can operators encourage members to seek advice and support in person?
How can operators compete with online exercise sources?