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Health and Fitness Clubs - UK - July 2018

Health and Fitness Clubs - UK - July 2018

“Operators need to embrace technology but remember that this is no substitute for personal interaction. Personal trainers and gym staff are a brand’s strongest asset. Affordability of personal training can be addressed, while using online channels to build rapport with customers can help overcome barriers to interaction.”

– Helen Fricker, Associate Director - Leisure

This report looks at the following areas:

How can operators encourage members to seek advice and support in person?
How can operators compete with online exercise sources?

TOC available on request

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