"Flexibility and technology are two important emerging forces in the private health and fitness club market, the former filtering up from a rapidly-expanding low-cost sector that is bringing new users into the market and the latter filtering down from a premium segment focused on improving experiences and the sophistication of training programmes."
– David Walmsley, Senior Leisure Analyst
This report covers the following areas:
Will new technologies offer equal opportunities for all? Will the Government's new sport and activity policy change the game?