Health and Fitness Clubs - US - February 2019

Health and Fitness Clubs - US - February 2019

"Both revenue and memberships in the health and fitness club industry continue on a steady incline. A shift in recent years shows that memberships are increasing at a faster rate than number of clubs. Working out at home and enhanced home fitness equipment are obstacles for the market. Opportunities include partnerships with insurance companies and local businesses/workplaces. Specific marketing and offerings need more consideration and segmentation by age."

- Karen Formanski, Health and Wellness Analyst

This report looks at the following areas:

Home exercise remains a barrier to membership
Mixing up the routine