Health and Fitness Clubs - US - February 2019
"Both revenue and memberships in the health and fitness club industry continue on a steady incline. A shift in recent years shows that memberships are increasing at a faster rate than number of clubs. Working out at home and enhanced home fitness equipment are obstacles for the market. Opportunities include partnerships with insurance companies and local businesses/workplaces. Specific marketing and offerings need more consideration and segmentation by age."
- Karen Formanski, Health and Wellness Analyst
This report looks at the following areas:
Home exercise remains a barrier to membership
Mixing up the routine
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