Market Research Logo

Health Cash Plans - UK - November 2016

Health Cash Plans - UK - November 2016

“There is a clear need to improve consumer awareness and understanding of health cash plans, as many people confuse them with PMI and few consider them good value for money. Only by overcoming these obstacles can providers significantly increase take-up.”

– Sarah Hitchcock, Senior Finance Analyst

This report examines the following issues:

Increase visibility on price comparison sites to help educate consumers
Develop propositions that allow employers to tailor benefits to suit the specific needs of their business

TOC available on request

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report