Haircare - China - January 2018
“The premiumisation of shampoos and conditioners actually poses threats to the development of hair treatment products. With more and more shampoos including advanced claims such as scalp care, nourishing or aromatherapy, consumers may feel no need to employ extra products. Brands need to make more efforts to give hair treatment products a unique value proposition, such as using salon or skincare-inspired concepts to provide a sensory experience or associating with a specific occasion, such as before blow dry, to make consumers feel necessary.”
– Alice Li, Research Analyst
This report looks at the following areas:
What’s the next step for scalp care products?
How to excavate consumers’ established haircare routine?
More opportunities lie in lower tier cities
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