Hair Colourants - UK - June 2019
“The growth of temporary colour has not outweighed the decline of permanent colourants, and in 2018 the market dropped by 2%. The trend towards ageing naturally means permanent colourants must seek a new heartland, while younger consumers’ expectations for exciting and changeable looks give brands the opportunity to become the experts of at-home techniques.”
– Alex Fisher, Associate Director BPC
This report looks at the following areas:
A young man’s game
Getting creative
Natural versus vibrant
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