Grocery Retailing: Brand vs. Own-label - Ireland - December 2016
"Volatility of the economy post Brexit coupled with a competitive grocery retailing market will see consumers become more cautious with their spending over 2017. As a result, Mintel expects many consumers to switch their allegiance from branded to own-label food and drink when carrying out their grocery shopping. In order to compete in the own-label segment, retailers would be advised to keep up with evolving consumer needs including demand for better quality and added value".
Aisling Kearney, Research Analyst
This report answers the follwoing questions:
Where are Irish consumers doing their grocery shopping? How much are Irish consumers spending on groceries? How is the own-label and branded market expected to perform in 2017? What are the key factors enticing Irish consumers to buy own-label instead of branded?