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Grilling and Barbecuing - US - July 2018

Grilling and Barbecuing - US - July 2018

"Most adults are grill owners; a substantial 79% of adults currently own a grill and 32% plan to buy a grill in the next year. Flavor is a top motivator to grill, followed by convenience, enjoyment while entertaining, and relaxation. Since 2013, the market has been driven by an improving economy, growing 24% to $2.8 billion by 2018. Moving forward, the rate of growth may temper as a result of an aging population and shift to smaller households combined with long purchase cycles.”

– Rebecca Cullen, Household Care Analyst

This report examines the following issues:

Long purchase cycles challenge future growth
Families fuel grill ownership
Need for visual inspection thwarts online purchasing

TOC available on request

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