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Grilling and Barbecuing - US - July 2017

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Grilling and Barbecuing - US - July 2017

"The grilling and barbecuing market continues to perform well, parallel to the improving economy as well as adults’ growing enthusiasm for grilling. High household penetration challenges the market, yet the category is poised for moderate growth as younger adults embrace grilling as a regular cooking practice that offers social, emotional, and flavor benefits. Additionally, interest in new features that simplify the grilling experience and flavor-enhancing fuels provide insight into ways of engaging and enticing category shoppers."

- Rebecca Cullen, Home and personal care analyst

This Report discusses the following key topics:

Grill ownership levels consistent, challenging the market
Price-driven approach could limit spending
Some adults not grilling as often as they could


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