Gifting - US - July 2017
"Most consumers give gifts for birthdays and holidays, even those who are less likely to gift for other occasions, but aside from that, gifting is a varied process for most. Some consumers give gifts for life milestones, while others rarely do. Preferences in the types of gifts given and desired, as well as attitudes towards giving and receiving gifts, are changing thanks to certain market factors and lifestyle changes. Self-gifting is an opportunity to engage consumers and should be leveraged to drive growth. Additionally, using tools and services to make the gifting process easier and more flexible will help to encourage those who otherwise might not be inclined or able to give a gift."
Alexis DeSalva, Research Analyst- Retail and Apparel
This report looks at the following areas:
Many consumers are selective about when they give gifts
Combatting the stigma of impersonal gifts