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Gifting in Beauty and Personal Care - UK - January 2018

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Gifting in Beauty and Personal Care - UK - January 2018

“New product development in BPC gift sets has declined in recent years, with consumers showing a preference for individual products. This may be partly driven by a desire to reduce waste, which extends to packaging. Mintel’s research shows high consumer interest in functional as well as reduced packaging. Women remain most likely to receive gifts, however encouraging gifting to men could be used as an entry point for men into the beauty sectors.”

– Roshida Khanom, Associate Director BPC

This report examines the following issues:
Encouraging gifting to men
Promoting extra spend


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