Marketing to Generation X - UK - February 2019

Marketing to Generation X - UK - February 2019

“Too often overlooked and consequently too often underserved, Generation X presents a golden opportunity for brands that can welcome them in from the wilderness. Being pulled in all directions can create a build-up of different pressures that brands can help to alleviate, starting by motivating them with advertising that goes beyond a basic portrayal of aspiration and success.”

– Jack Duckett, Associate Director of Consumer Lifestyles Research

This report examines the following issues:

Advertising representations of Generation X are falling flat
Gen Xers – particularly women – struggle to find their own space, time, and confidence

TOC available on request

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