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Gastrointestinal Remedies - UK - May 2016

Gastrointestinal Remedies - UK - May 2016

“Sales of gastrointestinal remedies have surged in recent years as consumers have become increasingly aware of their diet and digestive health. However, along with a growing awareness of health issues comes a greater desire to treat illness through dietary changes rather than reaching for medications, which is a challenge for the market in years to come. Falling investment in NPD (New Product Development) is also likely to impact consumer engagement, which could in turn lead to a downturn in sales, highlighting the importance of innovation to the category.”

– Jack Duckett, Consumer Lifestyles Analyst

This report discusses the following key topics:

Driving usage through preparatory purchases
Stimulating growth through brand extension 
Digital educational initiatives

TOC available on request

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