Fruit - US - June 2018
"With current sales of just over $50 billion, fruit is a widely popular and growing category, even if that growth is a relatively slow 2-3% annually. Within the category’s largest segment – fresh – there is a relative lack of brand power, as private label options dominate in terms of sales. In fact, private label options resonate throughout the category’s segments. Key to growing the category may well lie in exposing consumers to novel fruit flavors and a greater variety of healthy options."
- William Roberts, Jr Senior Food & Drink Analyst
This report will look at the following areas:
Fresh dictates category performance
Declines continue for canned/jarred fruit
Notable declines in the category’s biggest demographic
Health pertains mainly to fresh segment, less so to others