Fruit Juice, Juice Drinks and Smoothies - UK - November 2017
“While the Sugar Levy will impact juice drink sales, sugary variants in particular, there is marked potential to retain consumers through innovation in low-/no-added-sugar variants. Fruit juice has continued to struggle under the scrutiny over sugar, while the touting of functional health benefits appears to have helped smoothies flourish.”
- Alyson Parkes, Research Analyst
This report will look at the following areas:
A low-calorie proposition could boost the appeal of fruit juices, juice drinks and smoothies as alternatives to alcohol
Added protein could strengthen smoothies as a breakfast option
Estimated at £5.1 billion in 2017, total sales of fruit juice, juice drinks and smoothies grew by 6.6% over 2012-17, while volumes declined by 9.6% over the same period. A rise in average prices as well as cutbacks in fruit juice usage drove this.