Frozen Snacks - US - May 2018
Frozen snacks have bounced back from an unstable past few years and steady, but minimal, growth is predicted looking ahead to 2022. Private label brands are performing strongly and legacy frozen snack brands remain stable, especially among parents with 85% acknowledging their kids eat frozen snacks. Despite the stability, increased competition from RTE snacks, such as snack bars and salty snacks, will continue to put pressure on the frozen snack category.
This report examines the following issues:
RTE, portable, and health-forward snacks gain increased consumption
The snack preferences of young women are not as clear-cut