Frozen Snacks - US - June 2019
"Snacking is more popular than ever, with 95% of US consumers snacking at least once daily and the share snacking multiple times per day on the rise. Yet, while snacking may be a great fit for today’s highly mobile consumers, significant competition has made it difficult for frozen snacks to achieve solid growth. Nevertheless, 70% of adults and more than 75% of their children ages 6 and up eating a frozen snack within the last month indicating this $5 billion category is still holding its own. In this Report Mintel identifies potential opportunities for growth within the sector."
Mimi Bonnett, Director - Food and Drink, Foodservice
This report will look at the following areas:
The snack space is on fire; frozen still cold
Snackers are headed in new directions
Consumers age out of frozen snacks
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook