Frozen Snacks - US - June 2019

Frozen Snacks - US - June 2019

"Snacking is more popular than ever, with 95% of US consumers snacking at least once daily and the share snacking multiple times per day on the rise. Yet, while snacking may be a great fit for today’s highly mobile consumers, significant competition has made it difficult for frozen snacks to achieve solid growth. Nevertheless, 70% of adults and more than 75% of their children ages 6 and up eating a frozen snack within the last month indicating this $5 billion category is still holding its own. In this Report Mintel identifies potential opportunities for growth within the sector."

Mimi Bonnett, Director - Food and Drink, Foodservice

This report will look at the following areas:

The snack space is on fire; frozen still cold
Snackers are headed in new directions
Consumers age out of frozen snacks


TOC available on request

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