Frozen Ready Meals - China - July 2017

Frozen Ready Meals - China - July 2017

“With needs for convenience and variety well catered for by food delivery services, and Chinese consumers becoming more nutritionally savvy and open to exploring product varieties, frozen ready meals are being consumed for different reasons and on new occasions.”

- Cici Wu, Food & Drink Analyst

This report will cover the following areas:

How Western frozen ready meals can seize the day
Frozen ready meals as a plus
Good story telling has potential to warm up the frozen category

TOC available on request

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