Frozen and Chilled Ready Meals - China - August 2018
“Although the market prospects of ready meals have been questioned in recent years, especially given the competitive pressure from food delivery services and New Retail, Mintel believes the category still has strong potential. Indeed some leading players’ efforts with new product innovation are already paying off.
What players need to do more is changing people’s perception that ready meals are only consumed when people want something quick to fill up on. On the contrary, ready meals can play a much bigger role as consumers are increasingly looking for tasty, nutritionally balanced meals that are authentic. This is basically what the UK and Japan ready meals market have achieved, by educating consumers that ready meals can be a special treat at home.”
– Ruyi Xu, Head of Reports, North Asia
This report looks at the following areas:
Premiumisation opportunities inspired by UK prepared meals innovation
How ready meal brands can tap into foodservice trends
Ready meal brands have not really leveraged the comfort food positioning