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Free Leisure - UK - October 2016

Free Leisure - UK - October 2016

“A long period of economic downturn, slow wage recovery and ongoing uncertainty over recent years has triggered a shift in attitudes towards leisure spending. While many consumers have reduced their out-of-home leisure spending in favour of cheaper forms of home entertainment, free out-of-home leisure has also become a deliberate money-saving choice for consumers, and paid-for leisure choices have become more selective and deal-oriented.”

– John Worthington, Senior Analyst

This report discusses the following key topics:

Health and wellness is a key area for potential brand intervention in free leisure
Local authority cutbacks and funding crises are likely to generate increasing commercial opportunities in free leisure public spaces
‘Freemium’ leisure and ‘P2P’ could offer new business models of leisure consumption


TOC available on request

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