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Fragrances - UK - August 2018

Fragrances - UK - August 2018

“Women’s body sprays have triggered the most recent market growth. A new wave of feminism has challenged traditional marketing, and unisex fragrances are a growing trend. A need for natural ingredients has given niche brands the lead, while large manufacturers get left behind. Body spray could be key for luxury brands to drive usage, as well as helping consumers be more confident in their choices through services and guidance.”

- Alex Fisher, Senior Beauty Analyst

This report will look at the following areas:

Ingredients come to the fore
Making it personal


TOC available on request

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