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Fragrances - China - April 2019

Fragrances - China - April 2019

“With Chinese beauty consumers increasingly shifting to online, it is also becoming crucial for fragrance brands and retailers to expand their digital presence. However, digitalisation doesn’t just mean selling products online or opening social media accounts; in the fragrance category, what’s more important is how to evoke the sense of smell and provide a sensorial experience in the digital space and ultimately assist consumers in finding the right fragrance.”

– Alice Li, Senior Research Analyst

This report looks at the following areas:

Promote gifting to lift the market

Enhance the fragrance shopping experience
Help consumers build a fragrance wardrobe


TOC available on request

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