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Footwear retailing - Italy - April 2017

Footwear Retailing - Italy - April 2017

“Italian footwear retailers have been performing well, but competition is intensifying from the expansion of the fast fashion chains and from online pureplayers. The opportunities lie in modernising footwear retailing and in selling online. The domestic retailers need to ensure they keep up in both these regards if they are not to lose out to the international store-based and online retailers that are looking to cash in on the lucrative Italian market.”

– Natalie Macmillan, Senior European Retail Analyst

For the consumer research we asked questions on the following topics:

Which retailers had been used for footwear shopping, in-store and online

Agreement with a variety of attitude statements towards shopping for footwear


TOC available on request

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